Engage And Thrive || EAT with Taelon Taelon

In this episode of Engage And Thrive, I will get into how B2B marketing is same same but different to B2C marketing. I personally find the B2B “industry” a great challenge when you are designing creative and marketing strategies as it’s a more stereotypical space that needs to be disrupted. Don’t forget even with B2B marketing you are still speaking to a human to get their attention. As always, these are the basic tips to get you started and we go further into details of some of these in other episodes e.g. tone of voice, different ways of showcasing a case study, deeper customer profiling when you have a decision maker, etc, so don’t forget to follow along for other episodes. 



As mentioned, here are examples of B2B companies that are creative in their marketing:


Slack 
Canva 
Mailchimp 
Adobe 
Salesforce 
HubSpot



Acronym reference check:


B2B - Business to Business
B2C - Business to Consumer


Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤

Key timestamps 🎯


00:00 Assumption
00:12 EAT
00:45 Debunking
02:39 Acryonms 
03:51 1️⃣ Brand Identity 
04:11 2️⃣ Target Audience
05:41 3️⃣ Trust and Credibility
07:00 4️⃣ Customer Journey
09:52 EAT

Want to take this conversation further? ⁠⁠SIEZE the call ☎️ by scheduling your free consultation⁠⁠ to see how we can collaborate together.


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Send in a voice message: https://podcasters.spotify.com/pod/show/taelonv/message

In this episode of Engage And Thrive, I start with the basics about what you need to do to get going with your email marketing strategy and why it's probably the next most important tool for your business second to your website. Whether you're a startup or an established business, these insights will help you get started. As always, these are the basic tips to get you started and we go further into details of some of these in other episodes e.g. different email platforms, the different types of email marketing depending only on your sales and marketing funnel, etc, so don’t forget to follow along for other episodes.



Acronym reference check:


CTR - Click Thru Rate
Open Rate
CTA - Call To Action
A/B testing
GDPR - General Data Protection Regulation, EU policy


Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤

Key timestamps 🎯


00:00 Misconception
00:14 EAT
00:45 Debunking
01:57 Acryonms
03:41 1️⃣ Quality
04:11 2️⃣ Segmentation
05:41 3️⃣ Consistency
07:00 4️⃣ Automation
08:37 EAT

Want to take this conversation further? ⁠SIEZE the call ☎️ by scheduling your free consultation⁠ to see how we can collaborate together.


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Send in a voice message: https://podcasters.spotify.com/pod/show/taelonv/message

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Send in a voice message: https://podcasters.spotify.com/pod/show/taelonv/message

In this episode of Engage And Thrive, I break down how we can dig into data to start making sense of it and why data really is one of the most important parts of business to make sure you understand. Whether you're a startup or an established business, these insights will help you get started.



As always, these are the basic tips to get you started and we go further into details of some of these in other episodes e.g. how and where you extract data from, what are expected or good benchmark numbers, etc, so don’t forget to follow along for other episodes.



Acronym reference check:


MQL - Marketing Qualified Lead
SQL - Sales Qualified Lead
ROI - Return On Investment
KPI - Key Performance Indicators
CRM - Customer Relationship Management
CPA - Cost Per Acquisition

Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤

Key timestamps 🎯


00:00 Misconception
00:17 EAT
02:05 Acryonms
04:12 1️⃣ Terminology
06:14 2️⃣ Frequency
08:21 3️⃣ Learn
10:00 EAT



Want to take this conversation further? SIEZE the call ☎️ by scheduling your free consultation to see how we can collaborate together.


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Send in a voice message: https://podcasters.spotify.com/pod/show/taelonv/message

In this episode of Engage And Thrive, I break down the essentials of a successful go-to-market (GTM) strategy, from understanding your audience to refining your approach post-launch. Whether you're a startup or an established business, these insights will help you dominate the market.

As always, these are the basic tips about what to include in your go-to-market Strategy, we will go further in other episodes about each of these areas and how to execute e.g. pricing strategy, campaign planning, refer a friend, so don’t forget to follow along for other episodes.

Acronym reference check:
- GTM - Go To Market
- ROI - Return On Investment
- CTA - Call To Action
- KPI - Key Performance Indicators
- CRM - Customer Relationship Management

Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤

Key timestamps 🎯


00:00 Misconception
00:15 EAT
02:04 Acryonms
02:48 1️⃣ Customer & Market
03:21 2️⃣ Strategic Planning
04:57 3️⃣ Execute & Optimise
06:33 EAT



Want to take this conversation further? SIEZE the call ☎️ by scheduling your free consultation to see how we can collaborate together.


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Send in a voice message: https://podcasters.spotify.com/pod/show/taelonv/message

In this episode of #EngageAndThrive aka #EATWithTaelon, I'm diving into the world of advertising campaigns. Contrary to common beliefs, ads hold a unique power that organic content cannot match. Join me as we uncover the secrets to crafting compelling campaigns that captivate audiences and drive results. From targeting strategies to creative elements, we'll explore the key components that make ads a vital part of any marketing strategy.

As always, these are the basic tips about what to include in your advertising campaign, we will go further in other episodes about each of these areas and how to execute e.g. targeting active vs passive audience, options per platform, so don’t forget to follow along for other episodes.

Acronym reference check:
- A/B Testing
- CTR - Click Thru Rate
- CPA - Cost Per Acquistion

Let's embark on this journey to not just survive but thrive in the business landscape together. 🖤

Key takeaways 🎯


00:00 Assumption
00:14 EAT
02:04 Acryonms
03:45 1️⃣ Ownership
04:40 2️⃣ Customer Journey
05:52 3️⃣ Assets & content
07:43 Bonus
09:30 EAT



Want to take this conversation further? SIEZE the call ☎️ by scheduling your free consultation to see how we can collaborate together.


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Send in a voice message: https://podcasters.spotify.com/pod/show/taelonv/message